Joost is a video on-demand service with over 15,000 TV shows and over 250 different TV channels. It is now open to the general public. I worked on the new IA & design (for Digitas London) and think it looks really great. Joost already has a million plus downloads, and with a snazzy new video player and user interface, it is well worth checking out.
Jonathan
Amazon.com has redesigned their primary navigation. As it is being tested, only some users get to see the new navigation and UI right now. However, Amazon have a "remodel" page where they go through the changes and display a screenshot. It seems like a definite improvement to me. There is a nice feature where the logo turns into a button with a Home link when you rollover it.
Jon
OKA Direct, the last site I produced whilst at TEQUILA\ London, just got reviewed in the NMA this week. It scored a pretty healthy 88% overall. Congratulations to all the team still at TEQUILA\ as well as those moved on to different strokes.
OKA was actually three sites produced at once, RAPT direct and Cath Collins (although CC appears to be down at the moment for some reason) being the other two, all based on a common architecture.
NMA particularly liked the idea of being able to buy a whole room at once, rather than selecting items individually. Good - that was my idea :)
Well done OKA and TEQUILA\
Howard
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Tags: nma, oka, ecommerce, web site, rapt, cath collins, tequila
What design approach do you use, or does your agency use.
The dominant approach is User Centred Design, but there is also:
Activity-Centred Design
Systems Design
Genius Design - you count on your very own design genius to get it right.
I would be grateful if you could find a minute to fill out this super quick survey below:
Click here to take survey
Many thanks!
I will post the results here in January.
You are going to have to click on this image to expand and read it without a magnifying glass.
I just found this on a blog called Thinking and Making and found the distinction between the different types of online design and the problems that each tries to solve interesting. I say interesting but what I enjoyed is the distinction between Big IA and little IA. I am thinking that the interface and experience design issues seem undervalued here compared to the Big IA or Technical Architect sounding system design.
<meander>
The interaction is the User Experience, and I guess by Goal oriented design we are looking at User Goals. So by examining System Problems as separate to the user goals in my mind we are looking more at the business goals and objectives here.
</meander>
Link: Communicating Concepts Through Comics.pdf (application/pdf Object).
I really like this simple design process chart with deliverables from Kevin Cheng:
I had a great time in Berlin for the Euro IA conference. Unfortunately there was patchy wifi and not enough power cables to go around so no conference blogging for me. However, I hope to put more of my notes from the conference up here as soon as I get some time. Probably over the weekend. I was excited listening to some of the spreakers and talking to the participants. I'm now planning to go to the next IA conference in Las Vegas in March.
One of the most intersting talks for me was a customer experience framework drawn up by Jared Folkmann. I would love to go through that presentation in more detail.
I'm also hoping to link to the conference slides as soon as they are up and running.
Jonathan
Persuadability - Arial Guersenzvaig - Claro
Persuadability is the evil cousin of IA - there to make people do things that they don't want to do
From reactive focus on customers to proactive focus
Conversion rate still less than 5% on average
Problems:
Persuadability:
AIDA is an acronym used in marketing that describes a
common list of events that is very often undergone when a person is
selling a product or service: * A - Attention - to attract the
attention of the customer.* I - Interest - to get the customer
interested by demonstrating its features, advantages, and benefits.* D
- Desire - convincing customers of the product's advantage and its
ability to satisfy specific needs.* A - Action - to push customers
toward actually purchasing the product.
AIDA online becomes AAIADA
conversion is the sum of several micro-actions
Beyond usability - what's the commercial success in being usable - look at the value proposition
real-time measurement and analytics
decision - action
jon
