Fiat 500 launch campaign
I've only just come across this campaign when Bob at work pointed me in it's direction.
it's a really nice execution for the new Fiat 500 car - very cute by the way and the TV ads are nice IMHO - where comedian Danny Wallace has made a collection of "Everyday Masterpieces", design classics that get overlooked but without which modern life would be rubbish.
Well worth checking out - the flash work is very nicely executed, and the video work revolving around the cult and classic aspect of the original and new 500 car is carefully thought through and delivered.
Howard
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