Adventures in digital marketing

The BBC just "get it"

Looking around the BBC site, as we're all prone to do I guess, I noticed this row of buttons at the bottom of a news item.

Quite simply  - they get it.

The BBC just "get it"!

Howard
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Amazon redesign

Amazon.com has redesigned their primary navigation. As it is being tested, only some users get to see the new navigation and UI right now. However, Amazon have a "remodel" page where they go through the changes and display a screenshot. It seems like a definite improvement to me. There is a nice feature where the logo turns into a button with a Home link when you rollover it.

Jon

links for 2007-09-22

• BBC NEWS | Entertainment | 'Dave' channel targets young men
  Sometimes you have to ask yourself "Why? What were you thinking?" TV channel becomes "Dave".

Google has launched widget ads in Adsense

Google is moving into the widget ads business. They launched Gadget ads this week, which will allow marketer funded widgets to run on the Adsense network.

You can see examples of some trial widgets Google have uploaded in their gadget ads gallery. There are tools and tutorials a plenty available here. It seems like Google are making a real push into rich branded advertising with this. Am sure that the help and assistance they are offering will be looked at suspiciously by ad agencies.

Jonathan

Death of Traditional Advertising

Found on Advertising 2.0

Blogged with Flock

Tags: death, advertising, traditional, marketing, digital

TV Production Company Motion Graphics

links for 2007-09-18

• Micro Persuasion: The Geek Marketer
  Steve Rubel on how geeks have infiltrated marketing to create the new hybrid role of "geek marketer"
  (tags: geek marketing)

Yahoo design pattern library

The Yahoo design pattern library has been reorganized and updated with lots of new patterns. It is more than ever an invaluable resource for documenting rich interaction design. It is the first place that I go for information on interaction consistency and how to communicate these patterns to others.

Jon

Get Satisfaction

Get Satisfaction is crowdsourcing customer service. It is in their words "people powered customer service"

"Get Satisfaction is part online discussion, part FAQ, and part social network for all your products and services. Anyone can ask a question, submit an idea or problem, or just talk. And it's all public, so anyone can answer—even the companies."

Jon