Dell release yet another conversational marketing platform

In another bold move Dell have released yet another conversational marketing platform, moving them beyond simple blogging and such, into the world of Digg style posts and voting with their new Dell Idea Storm site.

Running with the line that Idea Storm is "Where Your Ideas Reign", the site allows anyone to sign up and submit ideas related to Dell products and services, with the posts then being promoted and commented upon by the rest of the community, just like Digg itself, except this is a closed system.

Following with the notion of being open, transparent and honest, as Techcrunch point out, "The company fully acknowledges its intellectual debt to Digg, calling IdeaStorm “a combination of message board and Digg.com.”"

I agree with Marshall Kirkpatrick that this can be nothing but a good thing for the way big business like to communicate with it's audience.  What Digg began, and has (is) taking great advantage of is effectively just a smart way of dealing with and organising information - so for others to adopt this especially in a way for business to be more open and listen to it's own customers is nothing but a major benefit.  Innovations like this are why we love the internet and connecting people and empowering them to get involved is what it's all about.

I hope to see other companies being as forward thinking as this.

Howard
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