An interesting post over on PSFK about branded utilities which kind of ties into the way the digital marketing world is looking more and more towards widgets that are actually useful rather than carpet bombing.

Quote: For a while I've felt uneasy about certain brands' desires to interrupt people's lives with irrelevant messages. Technology means that messaging should now become more targeted so that this level of interruption should decrease but many companies have chosen to take the worst habits of advertising and take them online. They've chosen to get in the way.

Hear hear!

Howard

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